Notice to California Residents
If you are a California resident, this section applies to you in addition to the rest of this Privacy Notice. In situations where there is a conflict or inconsistency between the California provisions laid out below, and the generic provisions laid out above, the California provisions shall govern if applicable.
DTE Vantage does not:
- sell your personal information or share your personal information with third parties for cross-context behavioral advertising purposes;
- share or disclose your personal information to third parties other than for the business purposes listed below;
- use or disclose sensitive personal information other than as permissible under California law; or
- sell or share the personal information of consumers under 16 years of age.
Personal information we collect and how we collect it, use it, and retain it
We collect your personal information when you interact with our Website, use our services, or otherwise communicate with us. In the past 12 months, we have collected the following categories of personal information from California consumers and have used that information for the following purposes:
| CATEGORIES OF PERSONAL INFORMATION COLLECTED | SOURCES OF THE PERSONAL INFORMATION | PURPOSES FOR COLLECTING THE PERSONAL INFORMATION |
|---|---|---|
| Identifiers such as name, internet protocol address, , or other similar identifiers. | Directly from you when you provide it to us. We also collect unique personal identifiers such as IP address address passively from you when you visit our website.
|
To provide client services and marketing. |
| Internet or other electronic network activity information, such as browsing history, search history, and information regarding your interaction with an internet site, application, or advertisement | Passively when you visit our Website or receive or interact with our communications | To provide you more relevant content, track original site visits, and optimize your site experience as well as to ensure our systems are properly functioning. |
| Professional or employment-related information such as job title; business address; business email address, and business phone number | Directly from you when you provide it to us, or from your employer | To provide client services and marketing |
We will not collect or retain additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible business purposes without providing you notice.
We will only keep your personal information in an accessible form which can identify you for as long as we need to for the purposes for which it was collected. Because retention periods vary depending on the purpose for collection, we use certain categories and criteria to determine how long we keep personal information. Where your personal information is used for more than one purpose, we will retain your Information for the longer of those periods. Specifically, we retain the personal information we collect about you in connection with the provision of our services, which consists of your business contact information, for a period of up to 14 months from the date of completion of our services unless otherwise required by applicable law or there is another legitimate reason which requires it to be kept for longer. We retain the personal information we collect about you for marketing purposes for as long as you have not opted out of our marketing. If you ask us to no longer use your personal information for marketing purposes, we will need to retain certain of your details in our database to ensure that we do not accidentally send you marketing material.
How we share personal information
As noted above, we do not sell your personal information or share your personal information with third parties for cross-context behavioral advertising purposes, but we may disclose your personal information to third parties for a business purpose. In the past 12 months, we have disclosed the personal information described above to the following categories of third parties for the business purposes of helping us provide our services and to market our services to you: customer relationship management software, internet service providers, email marketing providers, operating systems and platforms, marketing intelligence tools, payment processors, and our subcontractors and service providers who help us with the services you have contracted us to provide you.
Your privacy rights
As a California resident, you have the following privacy rights regarding your personal information:
- Right to Know. You may request no more than twice in a 12-month period that we provide you with copies of specific personal information we have collected, sold, or disclosed about you. However, under California law, we cannot provide you with certain sensitive information, despite your request (for example, we will not send you copies of your social security number even if it is something we collected).
- Right to Delete. You may request that we delete certain personal information we have collected about you, with certain exceptions.
- Right to Correct. You may request that we correct inaccurate personal information that we maintain about you.
- Shine the Light. Under California’s “Shine the Light” law, you have the right to ask us once a year if we have shared your personal information with third parties for direct marketing purposes. The right not to be discriminated against for exercising your of privacy rights.
You can exercise your rights above by submitting a request to us by using the webform by clicking this “Right to Know, Delete or Correct” link; emailing us at [email protected]. To protect the security of your personal information, we will require you to verify your identity by providing us with identifying information such as your email address, and/or other information that we can match with the personal information we haves already collected about you to verify your identity.
You may use an authorized agent to exercise your rights. We will require your authorized agent to provide us with either (1) a power of attorney authorizing the authorized agent to act on your behalf or (2) your written authorization permitting the authorized agent to request access to your personal information on your behalf. Further, we will require you or your authorized agent to provide us with identifying information to verify your identity. We may also require you to either verify your own identity directly with us or directly confirm with us that you provided the authorized agent permission to submit the request.
The information you provide in your request and any follow up information we ask for from you will be used solely to verify your request. After receiving your request, we may need to contact you for further information and will notify you if your request has been granted or declined, or if an exception applies to your request. Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal information. We will not discriminate against you if you choose to exercise your rights.
We will try to respond to your request within 45 days. If we need more time, we will contact you with the reason we need more time and the extension period. We will deliver our written response by mail or electronically, using the same method you used to initiate the request unless otherwise indicated. In response to your request to know, we will only disclose the information we have collected in the 12 months prior to our receipt of your request. Our response will also explain the reasons we cannot comply with any request, if applicable. We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.